19:00 - 01:00
We are starting off Leanconf with pre drinks at Kraak Gallery. We have an industrial theme running through the whole conference so where better to kick things off than an old textile mill.
If you are expecting a glamorous and glitzy affair then you best think again. Think warehouse, madchester and urban.
Things kick off at 7pm and finding the venue will be an adventure in itself.
Kraak Gallery location on Lanyrd. If you get lost then tweet @leanconf and we will help you out with directions
You are advised to read Getting Started with Leancamp. It will give you all the information you need to have a great Leancamp
09:00 - 10:00
10:00 - 10:30
Founder of @Leancamp
The Leancamp day is planned out.
Leancamp is a high-energy day focused on learning and sharing different approaches to getting to market, from business model innovation, to user experience design, to agile, to customer development – with Lean Startup at the centre.
Everyone has the power to drive the event’s agenda and to interact with experts and peers, which makes Leancamp more timely and relevant than traditional conference formats.
We use a technique known as Open Space, which is what Unconferences and Barcamps use.
Everyone brings their knowledge, and the participants drive the topics based on their needs. And not only do speakers present and run workshops, every participant is encouraged to do the same! This environment sparks new tools and partnerships, with a focus on more effective entrepreneurship methods.
Founder Centric (http://www.foundercentric.com/) Have been running successful workshops teaching founders the skills they need to succeed for a while now.
They deliver Lean Startup, Customer Development, and Business Model Generation workshops - but in a practical way that is relevant to their specific context, whether that's pre-product-market fit in an accelerator, learning basic opportunistic skills in a university, or building and scaling a product or a marketing channel. We're buzzword-free, motivating, and alternate between covering core principles and fast-paced workshops.
We are really excited that they will be running a couple of workshops at Leancamp.
Co-founder and CEO of Geckoboard
“Data is not information,
information is not knowledge,
knowledge is not understanding,
understanding is not wisdom.”
A business' lifeblood is its data, but collecting data is only the start. Data needs to flow to the teams and individuals who can use it to make good decisions in a timely manner. An informed business is one that has the right data, tools and culture to be able to turn raw data into actionable insights.
I'll talk about the challenges businesses face when using data to help with decision making and how data, experience and intuition need to co-exist to get the best outcomes.
Business Developer & Entrepreneur
The talk will cover the shifts that enterprises need to make in order to apply lean startup and customer development methodologies hence remaining competitive in ‘the new economy’.
The presentation will follow a ‘4 stage innovation funnel’ model (ideation, refinement, scalability, business model innovation), analyzing the chances that need to be made for each stage in part in: KPI, structure, processes and HR/culture.
UX, Agile and Lean evangelist; UX people researcher, Agile Enthusiast, and Lean Coach
This workshop is an introduction to what UX (User Experience) is
and what you can do with it. User Experience takes people as a
starting point and advocates to make products for people; products
that are easy to use and are useful for the people buying and using
it. Whenever we interact with products, be it complicated software
or a simple teaspoon, we have a user experience with that product.
This workshop will dive into the world of UX and leave you with a
basic understanding of how important it is to understand not only
products, but also the user of the product.
It is meant for people who have no former experience with UX, have heard about it, and are interested in learning what it can add to their practices. In Agile we play Agile Games to get a feel for Agile; in UX we play UX Games to get a feel for the extensive world of UX.
Entrepreneur and Co-Founder of pre-startup in stealth mode
Starting in business is difficult. How do you convince the market that you have more than an Idea? How do you identify your market? how do you get into your market?
Using Lean Methodology, getting to the coalface early and applying the principles you learn along the way is an enabler. You build your business's model organically, Identify hidden opportunities and partnerships that grow your Idea into a business.
Lean gets you thinking about everything required to succeed and allows you to fail on your way there!
Co-founder of @easysleepmusic, @relaxingrecords and @relaxmydog
Amman is the founder of roundwaves.com which he started with £1k of his student loan. A crazy concept of a business idea based on taking artists from developing countries and creating music with a solution. Such as music to help people sleep, relax, concentrate and even music for dogs.
Now with 2.5 million hits a month and revenue from YouTube, itunes and partnerships. Featured in the WSJ, The Times and Huffington Post.
Amman will share how his journey and experiences on how he built a lean viral business model.
The Minimal Viable Product is one of the best learnings to emerge from Lean Startup movement. To often people treat their MVPs as the first version of their product and feature creep sets in. This talk will cover what an MVP really is and how to apply three methods of learning to keep your MVPs fast, dirty, and informative.
Senior Lecturer at University of Kent and Principal Consultant at BenneliJacobs&Co.
The lean startup approach to innovation focuses on applying the scientific method to the way startups are built. However, very few founders and innovators have expertise in science or the scientific method. In this talk, I will go over some of the core-principle of the scientific method and how it may be applied to the innovation process. The emphasis will be on the notion that science is a set of fundamental principles, rather than simple tactics such as A/B testing.
Editor-in-Chief at The Next Web
A good pitch to the media can be the difference between getting coverage and being completely ignored. How should you approach journalists and what should you say? More importantly, what should you definitely NOT say? Martin Bryant, Editor-in-Chief at The Next Web, explains.
We will pick a panel session based on a vote for a popular subject
This panel will discuss how existing organisations, who are executing known business models, can raise the success of corporate innovation and entrepreneurship by applying the disciplines of Lean Startup, Customer Development, and Business Model Generation.
What can these disciplines bring in terms of improved outcomes; what challenges need to be grappled with; what are best practices and the ROI from using these disciplines; and how can Lean Startup reach a tipping point in a crowded field of buzzwords and jargon, and the related fatigue.
Co-founder of Spook Studio and The Happy Startup School
Agile, customer development and lean startup have given us a great set of tools and methodologies for building innovative products and businesses. However, the process of building a startup still remains complex and unpredictable. We’re having to make key decisions on a regular basis based on a variety of inputs (customer feedback, potential new opportunities, technical road blocks...etc). How do you avoid being pulled from pillar to post while you’re developing your business? Carlos will be talking about how building a “Happy Startup” can help you iterate your way to a product that people love while still being true to your vision.
CEO at @Itnig
Most tech startups are highly instrumentable. Meaning we can have accurate real-time metrics of many important parts of the business. And we know that you can't apply the Lean Startup way of doing business without such metrics.
Jordi will talk about what to measure in a tech startup, how to implement a metrics into dashboards that leads to actionable decisions. He will talk about metrics within a general startup strategy, metrics for SaaS and for e-commerce.
20:00 - 01:00
We are headed to a brand new bar just opened by Manchester's very own drinks innovators @TheLiquorists.
If the pre party was grunge then this is the opposite. Cocktails and networking in the heart of Manchester.
@KingStReserve - Reserve location on Lanyrd. If you get lost then tweet @leanconf and we will help you out with directions
08:30 - 09:15
09:15 - 09:40
09:40 - 10:25
Co-founder and COO Of Intercom
Solving your own problem is a great way to start building a product. With traction comes pressure to expand your feature set to satisfy more potential customers. Without a product strategy it's all too easy to build a toolbox of tangentially related features, rather than a holistic product. In the short term the former wins more customers, but in the longer term it costs you deeply. It becomes impossible to market your product. Your elevator pitch is still going when everyone is out of the building. Your product becomes hard for customers to use, or adopt. Without a product strategy you can quickly drift into building consultingware, just that one more feature for that one more customer.
This fast paced, light hearted talk builds upon lessons learned from consulting with, and helping over 100 start-ups identify their core features, and orient a product strategy around them. It explains the commonly-used and commonly-misunderstood approaches to start-ups and presents easy to action takeaways for analysing your product and planning your product roadmap.
10:25 - 11:10
founder at PactCoffee.com and Crashpadder (Airbnb, 2013)
Last year I sold Crashpadder to Airbnb. During the 6 months I spent working with them in London and SF my main question was 'why, when we founded similar businesses at similar times, were we 1% their size 4 years later?'
One argument is 'location'; they founded in the US with its infrastructure, VC environment, huge homogenous market etc. I always thought that to be a lazy, lightweight argument. After working with Brian, Joe, Nate and their various teams I realised that the answer was love. I loved running a startup, but they loved running Airbnb. That's why they kicked our ass.
Love underpinned the decision to found Pact, and all the decisions we've made since. It's made rapid growth, product development, community engagement and hiring a cinch.
Lots of you are planning to launch a business, and I'm going to encourage you to wait for love to strike.
11:10 - 11:30
11:30 - 12:00
Co-founder & CEO of @blossom_io
Lessons learned about going beyond time boxed release cycles, working with distributed teams and how Kanban can help to visualize software development efforts.
11:30 - 12:00
Founder Blue Noise and Nadielabs.
Applying Lean Startup principles is great, especially if you are thinking about bootstrapping an idea. However, bootstrapping innovative ideas is not an easy path.
You face technical delays, resources are scarce and time
investments are usually higher than expected.
Early adopters seem to be hiding in the cosmos, their feedback is often confusing and if you are lucky enough to get people register, you have not clues as to why they don't come back and even worse. What can you do to encourage them pay enough money to enable you to bootstrap your idea.
Matias's talk will cover his experiences with bootstrapping Blue Noise. The talk will include insights (lessons and mistakes!!) on customer discovery interviews, solution presentations and client engagement. He will explain how he failed with his first MVP and something unexpected he learned from it. Finally he will go deeply on the techniques his start-up used to build a low fidelity MVP that included both hardware and software and allowed them to get early revenue to bootstrap the company and demonstrate early customer engagement.
12:00 - 12:30
UK Country Lead at @Stripe, Co-Founder of @GroupSpaces
Great guidance from seasoned mentors can mean the difference between success and a slow death for your startup, but just as easily others’ words of wisdom can be confusing, contradictory or just plain wrong. You’re likely to get tons of tips from blog posts, potential investors, conference talks and friends. How can you process all the incoming advice, separating the relevant and correct from the inappropriate and empty?
Andy outlines three practical techniques to sort through it all to figure out what's actually right for your business.
12:00 - 12:30
Lean Practitioner & Entrepreneur, Spark59
A failed product launch, a successful product launch - what did
we do different?
Most entrepreneurs, including myself, are really good at making up grand visions and then spending too long building them out, only to realise they built the wrong thing.
I'll tell the story of my previous failed company, Efficient
Cloud, where we successfully wasted investment money & precious
time, only to have 0 (zero!) customers use our product.
I'll then compare this to one of my more recent products, where we started charging customers from day 1, and have iterated quickly based on customer learnings and monthly recurring revenue goals
12:30 - 13:00
Proud Co-Founder of @lookk and @diesocialisten
We are entrepreneurs, we love numbers, we want to be data-driven
in our decision. Therefore we love metrics.
But how can we use metrics in an early stage of our products? In stages where single backlinks can confuse all of our data?
In my talk I would love to outlines several methods and techniques that help applying metrics in early stage products.
12:30 - 13:00
Public Sector organisations can be slow to adapt to change or adopt new methods, preferring to trust methods that have been implemented elsewhere first. However, Lean Startup can be an excellent vehicle for initiating and implementing change with such organisations.
This session will cover how one large city council adopted Lean Startup principles in order to improve adult social care. The focus will be on the challenges faced and how Lean and Lean Startup were integrated to deliver a better service to the public. It will cover an overview of the results and the intricacies specific to implementing lean startup in a public sector environment.
13:30 - 14:30
14:30 - 15:00
Founder of Makers Academy and an Entrepreneur in Residence at Forward Labs
Lean Startup provides great tools for evaluating and iterating on startup ideas, but what if you don't have an idea? Where do ideas really come from anyway? Rob Johnson discusses a variety of techniques and principles to help spark the fire of inspiration around startup ideation. He'll discuss some of the fundamental traits that are academically proven to assist in ideation, while giving examples of actual techniques.
14:30 - 15:00
Lean UX consultant
Lean is a science-based rather than a faith-based system, and so product and business decisions require evidence rather than opinion. With experimental validation you are likely to succeed, but this is often hard to put into practice - what experiments do you need to design and run to get proof you can trust?
With his background in Experimental Psychology and User Experience, David focusses on how to generate assumptions and effective hypotheses, and getting the right evidence and learnings using scientific method with designed experiments, illustrated with practical case studies.
15:00 - 15:30
Co-founder of BorrowMyDoggy
BorrowMyDoggy was founded upon the lean methodology. Our team was formed at the Lean Start up Machine, which we ended up winning, and had impressive idea validation during the weekend.
I will share how we launched, and the challenges of turning a company that started with a website built in 2 hours and few posters hung up in a park; into a business that is scalable.
15:00 - 15:30
CTO at Songkick.com
About a year ago, we switched to continuous delivery, which allowed us to go from one release every two weeks to more than 6 releases a day.
To do this, we simplified our product, capped our automated tests at 10 minutes runtime, moved to a Service-Oriented Architecture and adopted roll forwards to fix bugs. The technical changes we made have radically impacted our product development culture, helping us turn into a strong data-driven organization. We built a feature flipper framework that allows us control which users see which features. We use this to run A/B tests, which in turn let's our users tell us which version of a feature to put into full production.
I'll talk about both the technical and cultural changes and the challenges of getting there and maintaining our focus on users.
15:30 - 16:00
CPO at JustGiving
How do you use lean principles to transform established products with millions of users? Anna Kuriakose will talk about her experience of regenerating products and business models. She will also explore how lean leadership changes companies and the way they work.
15:30 - 16:00
Co-Founder of Hassle
Despite going through one of the UK's top accelerators, having at least 100 mentoring sessions and believing in lean methodology, we had no idea that we were no where near being lean until we stripped our site & data back to expose a bloated, over complex product and business that simply didn't work. Time to pivot and this time be lean!
16:00 - 16:20
16:20 - 17:05
Product Lead at Sidekick Studios
As fast, customer-centered product development gains acceptance, many startups have successfully adopted a Lean Startup philosophy. With interest rising, many agencies and their clients seek to apply this methodology to innovative projects. But, should consulting firms embrace the Lean Startup approach? For what type of projects? What are the opportunities and pitfalls? How do you 'sell' working this way, and what does it mean for your relationship with your client? Based on her work at Sidekick Studios, Johanna will share her experience of applying Lean Startup methodologies in a consulting context. Expect war stories and hear personal anecdotes about what has or hasn't worked.
17:05 - 17:50
Lead Consultant at ThoughtWorks and co-author of Lean Enterprise'
The software delivery problem has evolved, now its about leverage the insights that our customers are giving us to build truly innovative products that challenge both their and our own assumptions about what we should be doing next.
In this presentation we will share ThoughtWorks are helping their clients by disrupting themselves to drive new product offerings forward and leap frog the competition.
Key insights from the session will be;
- how to define the problem you want to solve, then create hypotheses to test the solution in order to validate or invalidate assumptions you are making about your product/market fit
- how to reduced cycle time from concept to customer through Continuous Design & Delivery
- get out of the building and talk to your customers to understand their problems using innovative approaches to user testing and sourcing customer feedback
- leveraging actionable metrics and analytics tools to understand if we are truly building the right thing, over simply building products because we can.
17:50 - 18:35
Tech entrepreneur, author of the Mom Test book
People say you shouldn’t ask your mom whether your business is a good idea.
That’s true, but it misses the point. You shouldn’t ask *anyone* whether your business is a good idea. At least not in those words. Admittedly, your mom will lie to you the most (weird, right?). But everyone will lie to you at least a little.
Ultimately it's a bad question, and it’s not their responsibility to show us the truth. It’s our responsibility to find it. We do that by asking good questions.
Rob will talk about how to talk to customers & learn if your business is a good idea by asking the right questions.
On 17th & 18th November 2014 Leanconf returns for its second year for more of the same talks from great speakers delivering highly practical sessionsAttend Leanconf 2014