Johanna Kollmann

Product Lead at Sidekick Studios

As fast, customer-centered product development gains acceptance, many startups have successfully adopted a Lean Startup philosophy. With interest rising, many agencies and their clients seek to apply this methodology to innovative projects. But, should consulting firms embrace the Lean Startup approach? For what type of projects? What are the opportunities and pitfalls? How do you 'sell' working this way, and what does it mean for your relationship with your client? Based on her work at Sidekick Studios, Johanna will share her experience of applying Lean Startup methodologies in a consulting context. Expect war stories and hear personal anecdotes about what has or hasn't worked.